Nokia – Music Almighty
The Music Almighty campaign was launched to advertise the three mobile phone models in the Nokia 5000 series. The campaign was used in all media worldwide and was the winner of a multitude of awards including The gold Pencil, The Dope, The Irie, The Webby and the Design Licks Awards to name but a few.
3DA were commissioned to produce a series of six headphones. We were supplied mood-boards to support each subject or music genre for each headphone. We developed designs for the headphone with creatives Fabian & Ida.
The next stage was to develop the designs in 3D. As images were required for animation, the assets had to look perfect as a final render without retouching as it was important for the print to mirror the moving picture work. The execution period for the campaign was two months.
Project : Music Almighty Campaign
Client/Agency : Nokia/WK London
Brief: Developing and executing bespoke fantasy headphones from the initial titles provided e.g. ‘Jules Vern’, ‘Philharmania’ and ‘Rockabilly’ to sit alongside different musical genres
Media : Press and animated internet campaign
Techniques : Initial sketches, 3D modelling, rendering and compositing