The 3D Agency were commissioned by Nike to produce a series of life like sculptures of key players for the ‘Write the Future’ campaign at the 2010 World Cup. The concept was to show how players would become national heroes and be immortalised in stone if they wrote the future and produced quality performances at the 2010 World Cup.

We had to create 14 sculptures across differing versions for the various territories world wide – in an extremely tight three week production schedule.

Our network of high quality talent allowed us to put together a team of seven artists spanning four continents working independently on different players. These models where then combined into one cohesive scene which was then rendered in a stadium environment as both single and group shots which where then used in promotional adverts around the globe.

The 3D models themselves where not only used to create 2D imagery but the data was also imported through CNC cut machinery to create real world life size sculpts of the athletes that were positioned in the World Cup village in South Africa as well as Nike Town stores worldwide.

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