Nike – ID
The 3D Agency produced an animated sequence and still images for NIKE’S ID service. A service which allows you to customise your own shoes on-line.
The digital shoe asset was created from life observations of the physical product. The asset had to be produced to a very high level of finish as the required output was for print as well as animation. The moving picture sequence shows the shoe exploding and re-forming as it strobes through a range of colour. The sequence was made extra special by the sound design of Simon Kemper, our resident sound production designer.