Music Monsters – Sony Ericsson
The 3D Agency were commissioned by Iris, London to develop a series of animations for TV, online and download. The Music Monsters project was hugely successful and grew into a massive worldwide campaign along with being shortlisted for Cannes and the Campaign Big Award.
The brief was that Sony Ericsson wanted to develop their association with music among global youth. Iris developed a campaign to associate their product with a series of music cultures rather than associate the brand with a single band or music type.