Steve Evans, Global Design Manger of Hasbro UK Ltd, commissioned us to assist in the development and production of the re-design of the famous Mr Monopoly Character. The project involved producing a 3D digital asset, which could be used for their branding and production of both high resolution print and animation. Together with these assets, we produced 13 images and a trailer for a TV commercial. Steve Evans Quotes – “The re-design of such a well-known character was always going to be about subtle details. I needed a company that could execute the brief to a very high standard and be able to accept a very ‘hands-on‘ approach from myself. 3DA proved effective in both.”

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