FREEVIEW, the UK’s largest digital TV service launched an £18 million marketing campaign headed by Leo Burnett titled ‘Generosity.

The 3D Agency created animation and print images in 3D over a two month period, based around 90 sets of balloons with different program titles and functions. The image was set in an HDR environment which assisted in providing a photo-realistic result.
Campaign - Generosity

Art Buyer - Simon Pedersen

Agency - Leo Burnett, London

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