Agencie H Paris required a series of dynamic art pieces to advertise the new Citroen DS 3. The car is unique in that you can custom design you car in high detail. As the cars styling appealed to the younger generation, the ads needed to be exciting, colourful and punchy.
The agency produced a series of abstract pencil roughs which featured the vast range of options available to tailor your car to your personality. The final images are produced in CGI for print, POS and online.
Art Buyer : Sylvie Gazaix
Art Director : Amaël Caffiers
Copywriter : Jonathan Lecarderonnel
Agency – Agence H