The objective of the Gillette Superfecta campaign was to show the technology that turns odour into freshness. This was achieved by exposing the fantasy world behind the packaging that depicts elaborate technology. We created three main images – an engine, a factory and a space station.
A rough design was supplied by BBDO NY for 3DA to produce a series of highly detailed pencil designs. The images were then produced in full CGI for use in print advertising.