The 3D Agency were commissioned by Wunderman NY to produce a paper sculpture style pop-up book in 3D. The style of the pop-up book required some careful thinking as we had to re-design classic Disney characters to appear much more primitive. This involved carefully simplifying the characters whilst maintaining features that give the characters recognition. This was a massive challenge as Disney is highly protective of their character assets.
Once the characters had been signed off, we built a 3D scene and used parchment paper textures to give the scene a more classical feel. The execution time of this project was three weeks.