08 / Disney

Category: Character Design

Disney Book

08 / Disney

The 3D Agency were commissioned by Wunderman NY to produce a paper sculpture style pop-up book in 3D. The style of the pop-up book required some careful thinking as we had to re-design classic Disney characters to appear much more primitive. This involved carefully simplifying the characters whilst maintaining features that give the characters recognition. This was a massive challenge as Disney is highly protective of their character assets.

Once the characters had been signed off, we built a 3D scene and used parchment paper textures to give the scene a more classical feel. The execution time of this project was three weeks.

CGi Headphones

15 / Nokia – Music Almighty

The  Music Almighty campaign was launched to advertise the three mobile phone models in the Nokia 5000 series. The campaign was used in all media worldwide and was the winner of a multitude of awards including The gold Pencil, The Dope, The Irie, The Webby and the Design Licks Awards to name but a few.

 

3DA were commissioned to produce a series of six headphones. We were supplied mood-boards to support each subject or music genre for each headphone. We developed designs for the headphone with creatives Fabian & Ida.
The next stage was to develop the designs in 3D. As images were required for animation, the assets had to look perfect as a final render without retouching as it was important for the print to mirror the moving picture work. The execution period for the campaign was two months.

Case Study

Homeserve - Heroes

18 / Homeserve – Heroes

The 3D Agency were called upon by Venture 3 to design and and build a family of characters for Homeserve, who are a leading provider of home emergency services. The brief was to develop hero like characters that each specialised in a service skill.

We created a series of designs in pencil and once signed off, created proxy 3D grey-scale models to check the proportions in 3D form. Once the models had been completed Homeserve approached Grey, London to produce a TV commercial. 3DA produced effects and an animated end sequence.

Mr Monopoly

17 / Hasbro – Mr Monopoly

Steve Evans, Global Design Manger of Hasbro UK Ltd, commissioned us to assist in the development and production of the re-design of the famous Mr Monopoly Character. The project involved producing a 3D digital asset, which could be used for their branding and production of both high resolution print and animation. Together with these assets, we produced 13 images and a trailer for a TV commercial. Steve Evans Quotes – “The re-design of such a well-known character was always going to be about subtle details. I needed a company that could execute the brief to a very high standard and be able to accept a very ‘hands-on‘ approach from myself. 3DA proved effective in both.”

Music Monsters - Sony Ericsson

12 / Music Monsters – Sony Ericsson

The 3D Agency were commissioned by Iris, London to develop a series of animations for TV, online and download. The Music Monsters project was hugely successful and grew into a massive worldwide campaign along with being shortlisted for Cannes and the Campaign Big Award.

The brief was that Sony Ericsson wanted to develop their association with music among global youth. Iris developed a campaign to associate their product with a series of music cultures rather than associate the brand with a single band or music type.

Nike "Write The Future"

02 / Nike – Write The Future

 

The 3D Agency were commissioned by Nike to produce a series of life like sculptures of key players for the ‘Write the Future’ campaign at the 2010 World Cup. The concept was to show how players would become national heroes and be immortalised in stone if they wrote the future and produced quality performances at the 2010 World Cup.

We had to create 14 sculptures across differing versions for the various territories world wide – in an extremely tight three week production schedule.

Our network of high quality talent allowed us to put together a team of seven artists spanning four continents working independently on different players. These models where then combined into one cohesive scene which was then rendered in a stadium environment as both single and group shots which where then used in promotional adverts around the globe.

The 3D models themselves where not only used to create 2D imagery but the data was also imported through CNC cut machinery to create real world life size sculpts of the athletes that were positioned in the World Cup village in South Africa as well as Nike Town stores worldwide.



Panther

11 / Intel Panther

The Intel Panther was originally created for Intel and was developed for print, moving picture and augmented reality. The production duration was three weeks and involved building a generic laptop which folded into an origami panther.

Despite many attempt to secure an origami expert, 3DA and the agency MRM Worldwide were unable to find an artist who could work within the short deadline to assist us with the mechanics.

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