This campaign was produced for the introduction of Nike’s Flyknit knitted shoe technology. The shoe is unique as the main structure is a single layer, with all the movement support is knitted into the structure.
Our brief was to show off the shoes lightweight structure and the effect of knitting.
This was also supported with an ID animation. The soundtrack was done in-house.
The Music Almighty campaign was launched to advertise the three mobile phone models in the Nokia 5000 series. The campaign was used in all media worldwide and was the winner of a multitude of awards including The gold Pencil, The Dope, The Irie, The Webby and the Design Licks Awards to name but a few.
3DA were commissioned to produce a series of six headphones. We were supplied mood-boards to support each subject or music genre for each headphone. We developed designs for the headphone with creatives Fabian & Ida.
The next stage was to develop the designs in 3D. As images were required for animation, the assets had to look perfect as a final render without retouching as it was important for the print to mirror the moving picture work. The execution period for the campaign was two months.
The 3D Agency were commissioned by Nike to produce a series of life like sculptures of key players for the ‘Write the Future’ campaign at the 2010 World Cup. The concept was to show how players would become national heroes and be immortalised in stone if they wrote the future and produced quality performances at the 2010 World Cup.
We had to create 14 sculptures across differing versions for the various territories world wide – in an extremely tight three week production schedule.
Our network of high quality talent allowed us to put together a team of seven artists spanning four continents working independently on different players. These models where then combined into one cohesive scene which was then rendered in a stadium environment as both single and group shots which where then used in promotional adverts around the globe.
The 3D models themselves where not only used to create 2D imagery but the data was also imported through CNC cut machinery to create real world life size sculpts of the athletes that were positioned in the World Cup village in South Africa as well as Nike Town stores worldwide.
Cargill - one of the largest agri-food brands in the world, asked TBWA Paris to produce a campaign to position the company as a firm that involves itself in sustainability and social issues. The idea behind the ‘Redefine’ campaign was to create a neologism from two words to create a new word, and then graphically treat to demonstrate the sector of production.
The 3D Agency produced a series of six images and variants upon the theme. This was a particularly difficult brief as instant readability was a key factor and both the products and the letters had to be recognizable. The images were created using both 3D and photography.
Art Director – Denis Deschamps
Agency -TBWA Paris
Campaign – Redefine
The Intel Panther was originally created for Intel and was developed for print, moving picture and augmented reality. The production duration was three weeks and involved building a generic laptop which folded into an origami panther.
Despite many attempt to secure an origami expert, 3DA and the agency MRM Worldwide were unable to find an artist who could work within the short deadline to assist us with the mechanics.
